About VENA
Women helping women build businesses.
VENA is a marketplace where women building businesses discover services, products, and expertise offered by other women — and connect with them directly.
Meet the Founder
Vesna Pavlovic
Founder of VENA & Women Who Choose
A note from Vesna
Hi, I'm Vesna, founder of VENA and Women Who Choose, and a mother of three little girls.
My background might surprise you: I have a master's degree in Agroeconomics and have worked as a fundraising team leader, an innovation manager at an accelerator, and a marketing manager. I've changed career direction myself to pursue work I'm more interested in.
Through Women Who Choose on Substack, I noticed talented women offering services but struggling to find an audience. Meanwhile, women building products and businesses needed support but didn't know who to turn to.
That's how VENA began: a place to help these women find each other and work together.
Read my interviews, stories, and personal reflections on Women Who Choose.
Women helping women build businesses.
— Vesna
Women Who Choose
Read Women Who Choose
Vesna's separate Substack publication: personal writing, interviews, and women's stories of building work and businesses around their lives.
Read Women Who ChooseVENA Journal — practical articles published here on VENA about building businesses, offering services, and finding support. Visit the Journal
Women Who Choose — Vesna's Substack with personal writing, interviews, and women's stories. Separate from the Journal.
I'm looking for services
Find the right support.
Browse services and products offered by women, by category.
Explore the marketplace →I offer services or products
Showcase your expertise.
Apply to be featured and reach women who need what you offer.
List your business →